Dear Beautiful You
Client
Dear19
Year
2021
Location
Malaysia
Social Media
Dear19, a fashion store where the founder wanted to bring a positive vibe to women in their life and create a fun spot to shop for their favourite outfits. In Dear19, it’s about uplifting customers’ online shopping experience and making it a very exciting process for the customer. The founder wishes to inspire all women to maintain self-confidence through fashion and help everyone become the best version of themselves.
Merchandise Kit
Packaging Design
Role
My Role In This Project
“Dear Beautiful You Box” was made from hard work, love, and dedication from the design team. It represents the humble beginning of Dear19 and the born of something exciting. The Box consists of a scented soy candle, lanyard, makeup pouch, the mystery little thing box, sticker pack, paper bag, and cash voucher packs. There was an exploration of printing requirements and material quality for these products. For example, the colours of packaging, understanding the materials, the limitations of quantities, and the printing process.
In this project, I handled some of the design works assigned by the team to develop the design concept, material sourcing for the scented soy candle, lanyard, makeup pouch and the execution of the final artwork.
