10 Designs/Projects (GD Map - Research)

In week 3, we have to study and write a research review for each of these 10 projects that we chosen assigned by the lecturer.

Here are the projects choices provided in the project brief:

Here are the 10 choices of projects:

1. BigEyes - by SomeOne

Someone have been working with a team for the past few months on creating a new visual brand identity for a visually advertising agency is based in Victoria, London.

The new advertising agency they more focus on honesty and visually led thinking. They create strategies and helping communicate in between people and want to make work you can "look in the eye". The work that is the right mix of meaningful and interesting.

The visuals identity feature adaptive, flexible, and data-powered eyes created by the digital artist field. When we viewed the sculptures from the front, our eyes change depending on their connection and application. The digital iris design can follow the muscular construction of biological eyes, and creating a different design for each application.

These projects are being used across an attraction by creating conservations between people who are meeting for the first time.

2. Tactile Typography - Side by Side

This tasty photography turns food into words. These creations made up by Analog Folk in collaboration with Side by Side, two creative agencies who produce mouth-watering work.

They designed to create a connection between with the type and the ingredients, this bespoke lettering was made for Sainsbury's "Twist Your Favourites" advertising campaign.

This idea of the campaign was beautifully and simple that can liven up your favourite dishes by adding something an unexpected ingredients on it. These word-marks were all handmade.

"A hand shaped this sweet lettering."

"Use of negative space with typography."

3. In Loving Memory of Work - Craig Oldharm

In "Memory of Love for Work", stand on the side of the miners. This is an intuitive record of their day-to-day, month-by-day battles, and the chain effect that the passion for strikes has caused across the country.

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The design is powerful, unabashed, loud, strong, and unapologetic. Each page contains a story even more well-written and interesting than the last. With Craig openly having very personal connections to the strikes, this book of his is nothing short of a labor of love.

Part of me was concerned about the response from the people who struggled in the strike.

So I read it and enjoy the book. But equally, this is a reappraisal of work that’s been purposefully ignored and is a celebration of working-class people.

Design is such a middle-class profession, so young designers who may know little or nothing about this subject to pick it up as a design book and then hopefully take from it a desire to create meaningful work.

The first thing you need is something to say. Establish that idea, and the form will present itself. I want young designers to be encouraged by the book, that they can create no matter what theirs background. Just as the countless thousands of miners and miners’ families did.

4. Umeda Hosiptal - Kenya Hara

It is possible to design signage plan? The 1998 signage plan for Umeda Hospital was based on the key concept “Cleanliness is the best service that a hospital can provide”.

The concept of the “washable sign” remains the same. The design uses white cloth that in fact can easily be dirtied. However a zipper attachment method allows them to be easily washed and replaced, just like bedsheets and the nurses’ uniforms. Visitors to the large waiting room are met by three monumental signs which serve to direct traffic.

5. Weare - Moving Brands

Moving Brands creative agency is launching a fashion label that can allows consumers to participate in the creation of designer garments.

The label create pixelated with black and white images that will appear as part of the pattern on garments.

The launch of Weare has created not just a fashion brand, but also a new design technology and way to make clothes that are socially networked and user created.

The Weare philosophy is simple – everyone should be able to participate in fashion. For the first time ever, designers can create garments with their consumers. As well as creating exclusive wearable items under the Weare label, Moving Brands also plans to offer the Weare technology to designers and creators around the world.

6. Airbnb - Design Studio

Airbnb’s new symbol launched with ‘Belong Anywhere’ Purpose in 2014

The point about a symbol or icon is that it’s not just a graphic design. It’s a graphic with meaning attached. If you think of icons like the dove of peace or the cross or crescent, they are bound with enormous cultural meaning. The Design Studio (for that is their name, confusingly) had been struggling. They had developed designs that were all very good, but were not expressing Airbnb’s meaning. At a pivotal moment, Brian came into the room where they were camping out at Airbnb, and slapped ‘Belong Anywhere’ on the wall. “Make it about this” he said. “Make it about more than travel…make it about people, and how they can now feel welcome anywhere…to the extent that they can feel like a local. That they can Belong Anywhere”

This was the inspiration for the symbol that you know today, which we called the ‘The Belo’ (short for Belonging). It was launched in July 2014 with this short and delightful animated video that dramatizes that in this large, and largely disconnected world, people are seeking to connect, be accepted and feel safe. In other words: to Belong. It continues: “what if you could have that feeling, anywhere? Airbnb stands for more something much bigger than travel. We imagine a world where you can Belong Anywhere”.

7. This Girl Can - FCB Inferno

"This Girl Can" campaign is about how society must change so that all women are able to be active. The target age range from 14-40 to 14-60+ and tackle a whole new raft of barriers.

The campaign follows the up close and personal journeys of our women as we watch them tackling barriers such as embracing being beginners, pregnancy, postpartum, coming back to activity after a break and getting older. We also uniquely address the stop/start rollercoaster realities of women’s relationship with exercise.

The campaign's research threw up three key obstacles that the team would need to overcome, each of which was driven at least in part by an all pervasive fear of judgment. "That fear of being judged didn't just come from other people and society at large, but also from themselves. And so, to break through that, we broke the issues down into three buckets," says Jiggins.

For many women, the issue of how they looked while exercising was something that was holding them back. Second was priority, as in women asking themselves, 'Can I really afford to be exercising right now?' when they might feel a pressure to, for example, be spending time with their kids. And finally, there was the issue of ability. Loads of people would say that their main reason for not going to the gym is that they don't see themselves as being fit enough to go.

Throughout the campaign's after five years, the fight against that fear of judgment has been a constant. "One of the most interesting and stark things we picked up on is that sense of judgement cuts across so many women," says Jiggins. "Even when we were doing the street casting for the first film and listening to peoples' stories, regardless of their age or what life stage they're at, their fear of judgement comes out."

8. Before I Die - Candy Chang

"Before I Die..." is a public art project that examines the ways the walls of our cities can help us grapple with death and meaning as a community today. After the death of someone she loved, Candy Chang struggled with grief and depression. She covered a crumbling house in her neighborhood in New Orleans with chalkboard paint and stenciled it with the prompt, “Before I die I want to _____,” in hopes of restoring perspective and learning what was important to the people around her. Anyone walking by could pick up a piece of chalk, reflect on death and life, and share their personal aspirations in public.

By the next day, the wall was entirely filled out and it kept growing: Before I die I want to… see my daughter graduate, sing for millions, abandon all insecurities, get my wife back, be someone’s cavalry, tell my mother I love her, make a livable wage, follow my childhood dream, have a student come back and tell me it mattered, hold her one more time, live off the grid, be completely myself. The Atlantic called it, “one of the most creative community projects ever,” and thanks to passionate people around the world. Before I Die walls have now been created by communities in over 75 countries, including Iraq, China, Brazil, Kazakhstan, and South Africa.

Budapest, Hungary

Brooklyn, NY, USA. Photo by Shake Shack.

9. Pig 05049 - Christien Meindertsma

The purpose behind "PIG 05049" is to help people in our highly industrialized and packaged world, understand the process of how things are made and where they come from, researching more specifically, all the products made from a single pig. "PIG 05049" is an actual pig which was raised and slaughtered on a commercial farm in rotterdam, the Netherlands. Throughout her research, discovered to track 185 products which pig contributed to some of the surprising results were ammunition, bio diesel, chewing gum, cosmetics, cigarettes and medicine.

The various numbered parts of the pig used in various products.

Her design includes the publication of her book "PIG 05049" which illustrates charts and pictures of each of the products that was used in the animal. Instead of addressing the conditions of how farm usually handled the animals or discussing the various religious issues surrounding the pig in the certain cultures. She was mostly interested in expressing the implications for conservation efforts, ‘in taking good care of the earth, basically, the first step is knowing where our things come from,’ she says.

Various product outcomes which include pig as part of their manufacturing.

10. MaGuffin Magazine

'MacGuffin' is a biannual design & crafts magazine featuring stories about the life of ordinary things. Each edition of the magazine takes an object and explores the manifold stories it generates and uncovers the personal and sometimes curious relationships we have with the stuff that surrounds us.

Many designers try to make their work as special and noticeable as possible. I find that the objects that are the most interesting are those that don’t try to grab our attention, but really make a difference to our lives. From our point of view the interest and beauty of objects – either designed or anonymously made – lies in the way they are made and used, and in our personal relationships with them. For us, design is not so much about products; it’s about relationships.

A lot of design magazines are focused on either shopping, technological innovation or the presentation of portfolios. MacGuffin hope that can gives a little bit more context to objects than that! It’s bookish, indie and glossy all at the same time, and includes different angles from a variety of contributors: designers, craftsmen, short story writers and so on.

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All of these 10 designs will be categorized and sorted into 4 fields of design in the next blog post which I also show my sketches in how I plan to design my GD map.

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Works Cited:

1. BIG EYES MEDIA. (2018). Data powered branding. Retrieved from SomeOne.: https://someoneinlondon.com/projects/data-powered-branding

2. someone. (2013, May 22). BigEyes. Retrieved from identitydesigned: https://identitydesigned.com/bigeyes/

3. Siddall, L. (2015, March 20). It's Nice That. Retrieved from One of the finest books we've seen, Craig Oldham's homage to the miners' strike: https://www.itsnicethat.com/articles/craig-oldham-in-loving-memory-of-work

4. Hara, K. (n.d.). Retrieved from Umeda Hospital: https://www.ndc.co.jp/hara/en/works/2014/08/umedahospital.html

5. Fairs, M. (2008, January 20). Weare fashion label by Moving Brands. Retrieved from dezeen web site: https://www.dezeen.com/2008/01/20/weare-fashion-label-by-moving-brands/

6. Design Studio Work Airbnb. (n.d.). Retrieved from https://design.studio/work/airbnb

7. Nudd, T. (2020, March 6). FCB Inferno Looks Back at 5 Years of "This Girl Can". Retrieved from Muse by CLIO: https://musebycl.io/sports/fcb-inferno-looks-back-5-years-girl-can

8. `Before I Die´ is a global art wall project that inspires and invites. (n.d.). Retrieved from Bios Urn: https://urnabios.com/before-i-die-wall-global-art-project-inspires/

9. Chin, A. (2009, August 28). designboom. Retrieved from Christien meindertsma: PIG 05049 book: https://www.designboom.com/design/christien-meindertsma-pig-05049-book/

10. Behind the scenes: MacGuffin magazine. (n.d.). Retrieved from stackmagzines : https://www.stackmagazines.com/craft-making/behind-scenes-macguffin-magazine/