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Week 4 - Statement of Intent (Draft 2)

  • Writer: Crystal Lim
    Crystal Lim
  • May 9, 2021
  • 2 min read

Updated: May 19, 2021

As part of the progress for the direction changes, here are the second draft.


Keywords: Creation, Content, Social


Content - information, topic/theme, power, Attention/Intention, Enhance knowledge, navigate, interactive,


Creation - ideas, quality, challenging, thoughts, focus, delivering, needs, stories, network, planning


Social - People, culture, lifestyle, observation, connection, different age of group, experiences, thoughts, community, sharing


1. Content is booming in today’s world. Where every design we see today runs on content.

2. As a designer, my intention is to deliver powerful content and ideas to change the concept of living culture, improve social life and cater to an audience such as younger generations.

3. The richness of contents, stories, thoughts, experiences, positivity and the things they had to go through is what the younger generation now left out of.

4. Visual communication is a way to connect the assist from mixed media. Mixtures of traditional media, digital media, and materials allow us to create content and promote creativity in this modern society.

5. Communication consists of the use of words and images on more or less everything, more or less everywhere. But to make the point content is not limited to high culture or low culture and to that extent may be applauded.

6. Adding values to the ideas and to story tell the thoughts and positivity. The designer is the gatekeeper of communication and addresses the information that people will see, which makes it the responsibility to be impactful.

7. Exploration of multidisciplinary practices such as branding, product design, visual design, peers-to-peers content, photography, videos, experience design and storytelling design will be conducted throughout the projects.


Feedback Mr Sean:

- Continue to develop content for "creation"

- Content - "Social"

- Research (10ab)

- Plan the structure accordingly opening - body text - closing

- Be clear and understand your overall direction.


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